5 reasons your local business isn’t showing on Google
Start with the foundations that help customers find and understand your business.
Read the guideChoose your platform around your customers and the stories you can share consistently.
Start with your customer, not the platform
Ask who you want to reach, how they discover businesses like yours and what they need to see before getting in touch. Your strongest platform is the one that connects those questions to content you can keep making.
For visual businesses, show the work
Our salon strategy focuses on Instagram because transformations, service demonstrations and behind-the-scenes stories suit a visual portfolio. Restaurants can use the same approach with dishes, daily specials and the people preparing them. Always get permission before featuring customers.
For education, build a useful community
The coaching strategy combines longer sample lessons on YouTube with helpful parent and student updates on Facebook. The principle is simple: share something genuinely useful, then give interested families a clear route to a demo class.
Give every post a purpose
A post can answer a question, introduce a service, demonstrate your work or invite a booking. Choose one clear purpose. Keep your contact details and relevant booking or menu links easy to find.
Review what leads to a conversation
Track enquiries and bookings alongside engagement. A smaller audience that understands your offer can be more useful than a large follower count with little interest in your business. Use those conversations to shape next month’s content.