Instagram or Facebook: where should your business show up?
Choose your platform around your customers and the stories you can share consistently.
Read the guideStart with the foundations that help customers find and understand your business.
1. Your business information is missing or incomplete
Start by checking whether your Google Business Profile represents your business accurately. Review the name, address, contact information, opening hours and category. A complete, consistent profile makes it easier for customers to understand what you offer.
2. Your website doesn’t explain your local offer
Your service pages should clearly describe what you do and the places you serve. Write useful information for a real customer: your services, the questions you hear most often and the next step to make an enquiry. Avoid repeating city names just to fill the page.
3. Your details differ across the web
Compare the business details on your website, social profiles and relevant local directories. Old phone numbers or conflicting addresses create confusion. Keep a simple record of where your business is listed so updates are easier.
4. Customers cannot see recent evidence of your work
Add real photos of your premises, products or work, with permission where needed. Invite customers to share an honest review of their experience. Do not buy reviews or offer rewards in exchange for positive feedback.
5. You are not measuring the right starting point
Write down your current visibility, website enquiries and calls before making changes. Review progress regularly and look for useful customer actions. Search positions vary, and no one can promise a particular ranking.
Your next step
Begin with an accurate profile, a useful service page and a clear contact route. These are the digital foundations in our growth framework. A free brand audit can help you decide what to work on first.